Saturday, 9 April 2016

Seven Days in the Art World - Sarah Thornton

Art World isn't power but control _Jeff Poe
Quiet control mediated by trust.
Art is about experimenting and ideas, but it is also about excellence and exclusion.

The value of an artist and of the work. It is interesting yet

What is the position of artists in an auction world?


"Artists may be in high demand when they have a solo show at a major museum, but three years later their work may fail to reach its reserve price and suffer the indignity of being "bought in".
"Art is only worth what someone is willing to pay for it"/

The auction process is about managing confidence on all levels - confidence that the artist is and will continue to be culturally significant, confidence that the work is a good one, confidence that others will not withdraw their financial support.

Collectors support artists' works, curate shows to make sure their investment is correct and will continue to grow as the artists keep growing.

When my work was selected from a gallery to show after my graduation, gallerists concerned a lot about whether I will continue to make work and be an artist. It was an open question but also open myself up that I have the potential to continue to produce work and become an artist for a living. After showing the work in the gallery, not being sold, the gallerist asked me to make smaller work. My intention to make work was not for commercial reason. I think it is so strange.

After several years, I realized that selling works are very important if I do not have any outlet to showcase my work and treat my artistic career as a sustainable business.
Artist-entrepreneur can be successful because they could find a sustainable cycle to have space to create, to live, to grow with their business.

The ego of an artist has to heavily ground. Be able to give gallerists, collectors, auctioneers confidence to your works so that they can make sure it is the right investment.

It is a reverse of a pyramid that artist stands alone underneath and nurture the rest of the people in the art world. Everything is based on the artwork itself.

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